Do you sometimes wonder whether you should be using your content and re-purposing it on other platforms?
When I started, that’s a big recommendation I had gotten from one of my mentors so I’ve been doing that and I’m still doing it today.
But is it the right strategy?
Why should you or why shouldn’t you do it?
You know cool thing is I’m actually doing this. I’m actually putting together a logo for Course Income Secrets.
I don’t know what you think about it but it’s basically supposed to be the world.
It’s an online thing and you’ve got a key because it’s secrets.
You’re opening up the secrets. The ABC is supposed to represent simplicity courses and the world is opening up and you got money coming out of there, right?
If you have a comment on the logo, I’d love to hear it.
I know it’s just a picture right now. It’s a drawing. It’s not very high quality or anything but let me know what you think.
I’d love to hear your thoughts on whether you think that logo represents Course Income Secrets or not.
So posting on multiple platforms, sharing a platform.
Remember when I first started, one of my mentor said you should re-purpose your content to share in multiple platforms.
If you listen to Gary Vaynerchuk, he strongly recommends creating kind of things specific to the platform.
He even goes to the extent that when he whenever he’s on snapchat, he’ll say, Hey SnapChat! How you doing?
If you’re on Facebook, Hey Facebook live or Hey Facebook story, people.
Which I kind of disagree with in terms of making the content about one person versus a platform, right?
So if you’re saying, Hey YouTube friend, that might be okay versus saying, Hey YouTube friends or Hey YouTube channel subscribers or in plural versus a singular.
But the thing is that depending on the platform. There are certain things you can say that you shouldn’t be saying in another platform.
For example: Comment below if you have any suggestions or questions. You can’t really say that on a SnapChat.
In a SnapChat, you would say swipe up to send me a message.
It really depends on the platform you’re on but the the big thing is when you’re talking about platforms that are for completely different audiences, that you might not necessarily post the same content there, right?
For example, I can’t post my Facebook live video on the SnapChat story so that’s totally different.
So I don’t do that.
In Instagram, some people are actually taking videos that they did in YouTube.
Horizontal and they’re posting it in their Instagram stories and then you see this big black top part, big black bottom part and even sometimes they take a vertical video that they posted in YouTube which has big black bars on both sides and just a little bit of vertical like this.
And then they take that and post it in the Instagram where you end up with just a tiny little video in the middle black bars on the side, black bars on the top and that doesn’t work, right?
So you got to be careful of what you’re doing, what you’re sharing, what kind of content you’re gonna be sharing across platforms and you got to make sure that the audience that’s on those platforms is interested in the content that you’re producing.
There is also the concept that you’ve got to remember that. When you’re starting out, when you’re trying to learn the tools, when you try to learn the platforms, it’s not that important to make sure that the content is perfect for the platform, for the audience because you’re learning a lot.
So you give yourself a break in the beginning. Go ahead and share.
Go ahead and do everything so you can learn the different platforms because sometimes there are certain things you can’t do to share or if you do a certain way, it comes out a certain way just like I was explaining the videos that you’re taking from YouTube, from Facebook, from YouTube to Instagram.
Where you have just a tiny little video in the middle, right.
So you wouldn’t know that until you tried it and you figured out how to avoid it.
So can you share?
I think you can but does it has to be relevant.
If you’re trying to share something on Tik-Tok, it’s got to be a comedic video. You can’t be sharing like it’s educational kind of talking content like what I’m doing right now on that platform.
Same thing with Musical.ly. Musical.ly is little clips and music. Unless you’re a musician or unless you can make something that’s musical, there’s no point really in putting any content on there.
So Pinterest is a different kind of platform. I tried for a while to share my YouTube links there. It really didn’t seem to do anything but I do have lots of followers on there. I don’t know really why because I haven’t really been focusing on Pinterest.
On LinkedIn, I’m sharing some content. I’m posting. I’m getting some interaction but not a lot but that’s because this content I’m producing isn’t really
meant for LinkedIn.
At least not the way it is so I probably should be producing different content for LinkedIn if I really wanted to because LinkedIn is all
about business-to-business.
It”s all about growing, a network of connections. It’s not really about building a business. Although some people do it on there but it’s not the same.
Anyways, my point is that it’s different.
You got to be careful. If your audience is the same so if you have the same audience on your YouTube that you have on your Facebook, you have on
IGTV then maybe you can share across which is what I’m doing.
Hoping the violence is the same and at the same time, your audience is going to grow based on your content so your audience is eventually going to
be your content or the audience that is interested in your content.
So there’s that to have to consider.
So my answer to the question is can you share across multiple platforms is yes, you can.
Can you share across all platforms the same content? No.
Should you create specific content for every single platform? Sure!
But you know that takes more time so if you can take the time to create pieces of content for every single platform that you’re in, that’s awesome.
Personally, I don’t have the time to do that. I can’t. Not right now.
I can’t really produce content or I’m not willing to take the time to do it because I have other priorities so it all goes based on that.
So go ahead and share your content if you think the content is relevant to the different platforms.
Make sure that you understand the differences, the nuances between the media structure and formats across the platforms before you start sharing.
If you’re not sure, let’s have a conversation. I can help you out.
I’d love to help you figure that out for yourself, for your brand, for your product, for your platform, for your business and and yeah.
So that’s the answer.
Alright, hopefully you got value from this and if you think anybody else needs to hear this message and please go ahead and share.
I’m sure they’d appreciate it and I would, too.