Hey, how’s it going today?

So we’re gonna talk about what are you gonna learn from Course Income Secrets.

This is a new channel, a new series that have been in the works for a while and this is the second official episode.

I want to talk about what are you going to learn.

Yesterday, I talked about just a welcome.

Welcome to Course Income Secrets.

What it’s about and today we’re going to talk about more about specifically what you’re gonna learn.

You’re gonna learn a part of what I’ve been doing over the last four years now.

Building a personal brand, trying to figure out what it means to build a business online.

Building a business online isn’t that complicated but it’s also not very easy because there’s so much to learn.

I’ve been building my brand for almost four years. And I’ve learned a lot of stuff.

I’ve done a lot of things that have taught me lessons.

I’ve done a lot of things that have taught me tactics and strategies and tools.

And I’ve done all this and gotten some results and some failures.

So one of the things I want to do is with Course Income Secrets, I want to talk about some things that are more specific to course, the e-learning strategies, the e-learning boom that’s happening right now, specifics on how to generate income from thee-learning boom.

Things like promoting other people’s courses, why would you want to promote a particular course over another one, how to define your attractive character, your avatar, your target market, how to figure out who you’re trying to sell to.

Sometimes we think and I know I certainly did that when I started you know, building a business online was all about just selling to anybody.

Everybody was interested in what I have.

I mean, there was no reason why you know a lady old grandma wasn’t as interested in making money as an eighteen year old college dropout.

It didn’t matter.

Obviously, they all want to make money so I was targeting everybody.

There was no specific and that’s one of the things that you learned over time is marketing to everyone needs, marketing to no one, right?

So why is that and this is something that I had to learn the hard way.

I’m a smart person, right?

I know things and so that’s an arrogance.

And they’re against of thinking that I’m smart enough to know things and then I end up doing things not the right way

And learning the lesson that way and that’s part of what I want to do with Course Income Secrets is I want to help you to not make those kinds of mistakes.

At least, make less of them.

We all need to make mistakes that teach us that we shouldn’t have done that and some people make mistakes and then quit.

But that’s another thing.

I want to make sure that I help you not to quit.

You need to be going until you get across that finish line.

The finish line out there is for you.

You can get to that finish line.

All you got to do is you got to start running.

You got to start one step in front of the next.

You got to learn A, B and C before you can do D, E and F and especially before you can do Z, which is the finish line.

Let’s say there’s 26 letters in the alphabet that and maybe 26 things you get to learn before you cross the finish line.

You’ve got to go through those steps before you get to the finish line.

Sometimes, you might get a result before then, right?

But typically, you’ll just like everybody else.

You’ve got to go through the sequence and that means learning things.

What it means to define your avatar.

Why do you care about defining your avatar?

Why do I need to define my avatar?

Why do I need to refine it, regularly?

It’s not just I defined it once and then I forget about it.

You got to keep refining it and your target market.

Maybe a target market changes. Maybe you specify another attribute of your target market

You know, in target market is all about the general definition of who you’re targeting.

And your avatar is a specific person.

Those kinds of things are things you need to know to build a business online, to sell courses, to promote courses from other people.

I mean, all these things are important and I’ve been doing these Course Income Secrets for I don’t know how long it’s been though it’s probably been three months maybe six months almost every day but I haven’t really had a structure.

This is one of things I’m doing now. I’m putting together structure.

That’s part of what I’m doing.

I’m doing that for you for so that it’s organized.

So today like I said, we’re just talking about what are you gonna learn

You’re gonna learn these different things.

You’re gonna learn how to build a business online.

You’re gonna learn how to make money online.

You’re gonna learn how to target the right people.

You’re gonna learn why it’s important to target the right people.

You will learn how to figure out who your attractive character is.

You’re gonna learn what is an attractive character.

You’re gonna learn soap opera sequences and Seinfeld emails.

These are just terms that some marketer use, an indoctrination email sequence.

You’re going to learn how important it is to have separate soap opera sequences or indoctrination emails for each list that you create.

You can learn how to adapt those lists to become part of your Seinfeld email sequence.

You’re gonna learn how to figure out whether somebody is a buyer or not when they join your list.

All these things, you’re gonna learn in Course Income Secrets.

We’re going to talk about these things a little bit at a time

Right now, I’m recording this and today’s the second day.

I’m doing the official series but you know maybe you’re watching this six months down the road and you’re watching the introduction so go ahead and go through all the different sections.

You’re learn different things then please go ahead.

Don’t be afraid. Reach out. Let’s have a conversation

Connect with me. Send me a message. Send me an email.

Send me a message on Facebook, on LinkedIn, on Twitter and Instagram.

Wherever you see this, on YouTube or with this video or this audio, just go ahead.

Let’s have a conversation.

I’d love to help you and I’d love for you to be my next success story because that’s what I’m looking for is to help people to get the
success that they want.

Hopefully you enjoyed this message and if you think anybody else needs to know this and please go ahead and share.

Send the link to this. Send them an email.

Send them or share this on social media.

I’m sure they would appreciate it and I would, too for sure.

My name is Jean-Serge Gagnon and this is Course Income Secrets.

Until next time.

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