Another great tip from Russell is that you need to become an attractive character.

Now, that doesn’t mean physically attractive, although you certainly can be, but rather someone who others are attracted to…

That’s attraction marketing at it’s core and you’re probably thinking “yeah, I know THAT!” and you would be right to know it…

but…

do you know what it actually means?

I didn’t either until now…

To become an attractive character, you need to become relatable which means to have a compelling story that your target market will relate too.

I know, it’s not easy, but it is simple…

tell your story!


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