Should you be a guide or a hero?
When we’re talking about building your brand, building your story, there’s lots of different ways to do it and as I learn more and more from one leader and listen to another leader and they talk about different things or similar things, it gives me ideas.
And I’m actually thinking right now about my attractive character as Russell Branson puts it, should it be a hero or should it be a guide?
As a brand, as you’re trying to build a personal brand, you’re trying to sell courses, you’re trying to build a business online, you need to have a story.
You need to have a brand story and this is one of the things that Donnell Miller’s talking about in his audio book, Building a Story Brand.
I think it’s a great audio book.
I’ve been listening through this. It’s the second or third time and listen to it so and usually, I listen to multiple times.
If you’re wondering about your story, your brand, how to build your story brand, how to build your business, how to give meaning in the eyes of your customers then you got to be listening and learning and there’s all sorts of the things you can do, right?
In David Miller’s book, he talks about being a guide, right? And he explains why.
But I bring up the hero thing because in Russell Brunson’s audio training books and his funnel training and business training, he talks about building attractive character and he gives us examples of wedding with kind of persona your character should have and one of them is the reluctant hero.
When I thought of that, that was being a hero of your customer, right?
Being a hero to show them how it’s possible, how to do it, what’s been done, what you’ve done, kind of great your product is and what kind of results is gonna give them by talking at them about your results.
As a reluctant hero, I guess maybe it’s different than the actual hero but I think from listening to Donald’s book, he talks about being the hero as a kind of a bad thing.
He talks about it as being a way to turn your customers off and to me that makes a lot of sense.
I remember hearing other people talk about their their products or their courses or anything they’re trying to sell and how they spent all this money on it
and how they got all these results and that always turns me off.
It’s like I don’t care how much you made, how much you’re making, how much should cost you to do it, how much time it took you to do it, how much sweat and tears you had to go through and blood and everything.
I don’t care about any of that.
To me, it’s like well, okay. Great! You know, you went out through that. That’s awesome. Thank you so much for doing all this for me but it doesn’t help me knowing how much work it was for you, knowing how much effort it took, how much money.
It doesn’t help me so even knowing that you made millions or if you succeeded this much or you did this or you did that, I always felt to me that was like bragging and even though these people typically say, well I don’t. I’m not saying this to brag.
I even did that, right? I even did that in some of my stuff.
I’m not saying this to brag but I have 15,000 connections on LinkedIn, have this much on Twitter.
All these things are kind of important to talk about but it’s just the way it’s brought up in the relation to building your brand.
Now I’m not saying I’m an expert and I’m not saying exactly how to do this yet.
I’m still learning but it’s really opened my eyes as to how to be the guide.
You really need to be the guide.
You need to be guiding your customer to the solution, to solving the problem they have. You need to be guiding them to make the right decisions so that they get rid of their problem or experience the greatness of the solution, right?
So whatever it is, that’s our goal so you’re guiding them through that process.
So being a guide and being a hero are really two different things.
I mean, you will become their hero if you guide them through the process and get them to with a solution and they solve their problem and everything
else so you’re going to become their hero but you can’t be their hero until they’ve solved their problem.
So there’s not talking about it as if you’re the hero already. It’s not going to help them.
It’s not gonna make them feel like you care about them.
Like you’re trying to solve their problem.
Like you’re trying to help them to accomplish.
You know, to get rid of their problem, to get rid of their pain, to you know, give them the pleasure that they want from achieving their results.
You’re not the hero until that’s happened so you gotta remember that when you’re trying to build, you’re trying to write your copy, create your content.
You gotta remember that you’re not hero yet even if you’re a hero to somebody else.
Even if you’re hero to yourself.
Even if you’ve successfully accomplished certain things. You’re not their hero yet.
They don’t have a relationship with you.
They don’t understand so maybe part of this whole process of being a hero and getting them to know, like and trust you with a personal branding way of doing things and you try in marketing and everything else maybe.
All that’s connected, right?
But my point is that when you’re talking about putting something in front of your customer where they see your product, your solution, you know service or your opportunity or your course, right? And they look at it, they have to see it as you’re gonna guide them through to the solution so there’s the whole thing about figuring out what the problem is, talking about their problem, you know.
All these things they’re all important. But right now, I’m just talking about whether you should be a guide or a hero.
So remember that you need to be a guide so that you can then become a hero.
You can’t be a hero to them at the beginning so be the guy.
Alright, so hopefully you enjoyed this and if you think you anybody needs to hear this message and please go ahead and share.
I’m sure they’d appreciate it and I would, too.